6 tips for providing a service your clients will love.
May 2, 2016
As Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends,” so here are some tips to help you secure your client’s future business.
Become a brand ambassador
All it takes is a little effort and enthusiasm to become an advocate of your client’s brand, yet the return could be huge.
Remember: Boosting your client’s brand in your own time and on your own channels will keep you in the forefront of their minds for upcoming projects.
Give timely updates
All good relationships thrive on communication. Whether it’s making time for meetings or conference calls, or promptly notifying your client of any delays or mistakes. Having an efficient attitude to time will help cultivate trust. Find out early on if your client wants to see the work you’ve produced periodically, or at the end of the project, as it will help define deadlines and the sign off process.
Pop in and say hello
If you don’t have to attend your client’s premises, consider offering to from time to time. Being there to answer questions, make small amendments to work, or guide them through final drafts will provide the client with peace of mind that you’re the right person for the job.
Go the extra mile
If you know your industry and competition, you’ll know which services are being offered and which are in short supply. Offering extra will put you ahead of the rest, even if it’s just relieving staff workload or join in with extra activities in your own time.
Give free advice
If a client calls you for advice to help them out of a sticky situation, consider providing it free of charge (as long as you are qualified and insured to do so). Keep in mind that it’s your expertise they want, your willingness to assist will only add to your reputation. It’s tempting to charge for every moment you spend working, but sometimes giving a little could pay dividends.
Keeping in touch with your client a few months down the line might just unlock your next opportunity with them. Or it could be a thank you note included with a box of cakes or flowers. Just make sure it’s an appropriate gesture that leaves behind a good impression and fond memory.